Cranes Cider wins Morrisons listing

Morrisons Cranes Cider

Following an impressive local store trial, Morrisons have increased its listing of Cranes Cider to roll-out in stores across East Anglia.


Initially trialled in Morrisons local St. Ives Cambridgeshire branch, Cranes Cider quickly become Morrisons number one selling local supplier. Exceeding category forecasts for new-brands by 550% and outselling even established category brand leaders by 16%.


The listing comes as part of Morrisons ongoing drive to differentiate itself by sourcing and supporting British suppliers.


Cranes Ciders are brewed with the finest cranberries, alongside apples, to deliver a crisp, refreshing range of fruit ciders. Naturally light, with no added sugar or artificial flavours, Cranes have 30% fewer calories and 40% less sugar compared to brand leaders.


Founded and developed by Twin Brothers Ben and Dan Ritsema, Cranes Drinks is homegrown in Cambridgeshire. Ben and Dan have personally been involved with in-store sampling during the trial and have seen consumers positive reactions to the ciders first hand.

Cranes Cider Morrisons Launch
Cranes Cider Morrisons Shelf



“We are thrilled Cranes Ciders have proved themselves, with customer feedback and sales well exceeding even our expectations! It is a real moment to see our ciders listed with Morrisons.” 

Ben Ritsema, Co-Founder of Cranes Drinks LTD.

Ben and Dan pin the success of their ciders on the premium and natural ingredients, resulting in an innovative range of deliciously light ciders, that meet consumers demands for natural and less sugar laden beverages.


 “Consumer tastes are becoming more sophisticated, with a higher demand for quality, ethical and natural ingredient sourcing than ever before. Our fruit ciders fill a gap in the market for an innovative, naturally-light cider, brewed to utilise the pure sweetness of the super-fruits.”

Daniel Ritsema, Co-Founder of Cranes Drinks LTD.