Cranes Cider arrive in Sainsbury’s for national launch!

Cranes Cider launch into Sainsbury's

Homegrown British company, Cranes Drinks is launching into Sainsbury’s this spring with their Blueberries & Apples and Raspberries & Pomegranates cider. Cranes fruit ciders are taking the industry by storm, breaking into three major retailers in the last year and increasing their distribution in Asda by 50%.


Cranes Ciders are handcrafted with the finest cranberries, alongside apples, to deliver a crisp, refreshing range of fruit ciders. Naturally light, with no added sugars or artificial flavours. Cranes have 30% fewer calories and 40% less sugar compared to brand leaders, by utilising the natural sweetness from the superfruits used.


Founded and developed by twin brothers Ben and Dan Ritsema, Cranes Drinks is crafted in Great Britain, using only natural ingredients.


“We are delighted Cranes Ciders are launching into Sainsbury’s this spring and are glad Sainsbury’s see that we are filling a gap in the cider market and believe in our product”


Ben Ritsema, co-founder of Cranes Drinks Ltd.

Ben and Dan pin their success of their ciders on the premium and natural ingredients, resulting in an innovative range of deliciously light ciders, that meet consumers demands for natural and less sugar laden beverages.


“Consumer tastes are becoming more sophisticated, with a higher demand for quality, ethical and natural ingredient sourcing than ever before. Our fruit ciders fill a gap in the market for an innovative, naturally-light cider, crafted to utilise the pure sweetness of the superfruits.” 

Dan Ritsema, co-founder of Cranes Drinks Ltd.


Cranes Ciders will be available in Sainsbury’s in two tantalising flavours; Blueberries & Apples and Raspberries & Pomegranates and will be stocked in 495 Sainsbury’s stores nationally

Cranes Cider - Sainsbury's Launch