Following an impressive regional trial, Morrisons have decided to roll Cranes Cider out to a national listing.
Initially trialled in Morrisons local St. Ives Cambridgeshire store, Cranes Cider quickly became Morrisons number one selling local supplier. Exceeding category forecasts for new brands by 550% and outselling even established category brand leaders by 16%. This resulted in expanding to a further 17 stores last summer, and after seeing continued success now a national listing.
The listing comes as part of Morrisons ongoing drive to differentiate itself by sourcing and supporting British suppliers.
Cranes Ciders are crafted in Great Britain with the finest cranberries, alongside apples, to deliver a crisp, refreshing range of fruit ciders. Naturally light, with no added sugar or artificial flavours, Cranes have 30% fewer calories and 40% less sugar compared to brand leaders.
Cranes Drinks was founded and developed by twin brothers Ben and Dan Ritsema, in Cambridge. Ben and Dan have personally been involved with in-store sampling during the trial and have seen consumers positive reactions to the ciders first-hand.
“We are thrilled Cranes Ciders have proved themselves again, with customer feedback and sales well exceeding even our expectations! It is a real moment to see our ciders listed nationally with Morrisons.”
Ben Ritsema, co-founder of Cranes Drinks LTD.
Cranes Ciders are quickly building momentum within supermarkets, in the last year Cranes Ciders have launched into Sainsbury’s, Ocado, East of England Co-op and expanded our distribution in Asda by 50%.
Ben and Dan pin the success of their ciders on the premium and natural ingredients, resulting in an innovative range of naturally light ciders, that meet consumers demands for natural and less sugar laden beverages.
“Consumer tastes are becoming more sophisticated, with a higher demand for quality, ethical and natural ingredient sourcing than ever before. Our fruit ciders fill a gap in the market for an innovative, naturally-light cider, brewed to utilise the pure sweetness of the super-fruits.”
Dan Ritsema, co-founder of Cranes Drinks LTD.
Cranes Ciders are currently available in three tantalising flavours: Blueberries & Apples, Cranberries & Limes and Raspberries & Pomegranates.